So what do we love more than feasting our eyes on lookbooks? Well, getting our hands on exclusive photos from behind the scenes on set of a shoot. Last weeked House 38 shot their lookbook for the “Prim” collection which features vibrant and bright colours used to construct feminine dresses, skirts and blouses.
Prim by House 38 is the youthful and vibrant line that is primarily aimed at the free-spirited young at heart. This year’s Spring/Summer collection consists of neon yellows and shocking pinks, exaggerating the upbeat and carefree range in literal terms. Clean pleats and flirty ruffles make it a sophisticated yet playful collection nevertheless remaining relevant to the target market.
“The collection was inspired by the everyday girl & our love of color. We basically wanted to create a non-fussy capsule collection for the happy-go-lucky girl, that you can wear now and wear again later…and at extremely affordable prices. Even though the sun appeared to be at its best, the models still brought their A-game and delivered the perfect poses.” (Statement from the designer of House 38).
Be sure to see the lookbook here on 360NoBS, once its ready.